WHY CHOOSE THE BLOCKCHAIN
The main drive at the moment comes from international mass retailers. Obtaining data via blockchain allows the mass retailers to significantly reduce time and costs. Moreover, the mass retailers receive and understand the needs of consumers, who pay increasing attention to their well-being and physical health. These consumers are very attentive to their diet, the origin of the products, their freshness and quality. Italian producers can therefore use the blockchain as a tool to communicate with their consumers and to guarantee the origin, authenticity (anti-counterfeiting) and traceability of their products.